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Conrad McLeod
Designer 2D/3D/XR,
New York
Chanel x Pharrell
AR effect for a sunglass collaboration between the luxury fashion house Chanel and the American singer, songwriter, rapper, record producer, and fashion designer Pharrell. Users could try different colorways of the limited edition sunglasses, and the effect has psychedelic color look up tables (based on IAMOTHER palettes), that change dependent on device orientation. Shown below elements and look development.
3D & AR Design
3D Modeling / Optimization
Texture & Lighting
LUT Creation
AR Implementation
Photoshop
Illustrator
After Effects
Cinema4D
Spark AR
Mill+
2018
NDA mixed reality projects for head-mounted displays. Creative Engineering @ Meta 2022-2024
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