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Conrad McLeod

2D/3D/XR Design
New York 

Interactive Spline implementation for presentation purposes

IBM: Industry City

With the purpose of showcasing their innovative technological solutions across multiple industries, IBM partnered with the Mill's Emerging Technology department to create an interactive platform featuring a wide variety of location specific 3D dioramas containing touch points that users could zoom into and access case studies. 
 
I was tasked with designing low-poly 3D models, UV-mapping, texturing, baking, and exporting assets for a custom webGL implementation.
 
 

Shorty Awards:
Silver Distinction in UX/U​
Finalist in business to business, data visualization, localization

Indigo Awards:
Gold in Website Design 2021
Gold in Animation & Illustration for Websites 2021
Gold in Digital Ads and Campaigns 2021
Silver in UX, Interface & Navigation 2021
Silver in Mobile App 2021
Silver in Interactive Design 2021
 
 
Anthony Ferrera: Art Director, Design
Will Adams: CD 
Studio: THE MILL 
Producer: Mandy Agderian
Conrad McLeod 
Steve Kutney
UX: Anastasia Kuznetsova
IBM Design Lead: Sebastian Huynh
IBM Editor in Chief: John Kultgen
IBM Editor in Chief: Marshall Wright
IBM Content Director: Erik Nelson

 
3D Design & Modeling
Texture & Lighting
Optimization & Baking

Cinema 4D
Photoshop
After Effects

Mill+
2019-2020

With the purpose of showcasing their innovative technological solutions across multiple industries, IBM partnered with the Mill's Emerging Technology department to create an interactive platform featuring a wide variety of location specific 3D dioramas containing touch points that users could zoom into and access case studies. 

I was tasked with designing low-poly 3D models, UV-mapping, texturing, baking, and exporting assets for a bespoke webGL implementation.
 

IBM: Industry City

Shorty Awards:
Silver Distinction in UX/U​

Finalist in business to business, data visualization, localization

Indigo Awards:

Gold in Website Design 2021

Gold in Animation & Illustration for Websites 2021

Gold in Digital Ads and Campaigns 2021

Silver in UX, Interface & Navigation 2021

Silver in Mobile App 2021

Silver in Interactive Design 2021

Creative Director: Will Adams

Art Director: Anthony Ferrera
3D Designers: Anthony Ferrera,

Conrad McLeod, Steve Kutny, et al.

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