Conrad McLeod
2D/3D/XR Design
New York
Interactive Spline implementation for presentation purposes
IBM: Industry City
With the purpose of showcasing their innovative technological solutions across multiple industries, IBM partnered with the Mill's Emerging Technology department to create an interactive platform featuring a wide variety of location specific 3D dioramas containing touch points that users could zoom into and access case studies.
I was tasked with designing low-poly 3D models, UV-mapping, texturing, baking, and exporting assets for a custom webGL implementation.
Shorty Awards:
Silver Distinction in UX/U
Finalist in business to business, data visualization, localization
Indigo Awards:
Gold in Website Design 2021
Gold in Animation & Illustration for Websites 2021
Gold in Digital Ads and Campaigns 2021
Silver in UX, Interface & Navigation 2021
Silver in Mobile App 2021
Silver in Interactive Design 2021
Anthony Ferrera: Art Director, Design
Will Adams: CD
Studio: THE MILL
Producer: Mandy Agderian
Conrad McLeod
Steve Kutney
UX: Anastasia Kuznetsova
IBM Design Lead: Sebastian Huynh
IBM Editor in Chief: John Kultgen
IBM Editor in Chief: Marshall Wright
IBM Content Director: Erik Nelson
3D Design & Modeling
Texture & Lighting
Optimization & Baking
Cinema 4D
Photoshop
After Effects
Mill+
2019-2020
With the purpose of showcasing their innovative technological solutions across multiple industries, IBM partnered with the Mill's Emerging Technology department to create an interactive platform featuring a wide variety of location specific 3D dioramas containing touch points that users could zoom into and access case studies.
I was tasked with designing low-poly 3D models, UV-mapping, texturing, baking, and exporting assets for a bespoke webGL implementation.
IBM: Industry City
Shorty Awards:
Silver Distinction in UX/U
Finalist in business to business, data visualization, localization
Indigo Awards:
Gold in Website Design 2021
Gold in Animation & Illustration for Websites 2021
Gold in Digital Ads and Campaigns 2021
Silver in UX, Interface & Navigation 2021
Silver in Mobile App 2021
Silver in Interactive Design 2021
Creative Director: Will Adams
Art Director: Anthony Ferrera
3D Designers: Anthony Ferrera,
Conrad McLeod, Steve Kutny, et al.