Conrad McLeod
Designer 2D/3D/XR,
New York
NDA mixed reality projects for head-mounted displays. Creative Engineering @ Meta 2022-2024
Social AR Experiences
2017-2022
Grateful to have been brought on board by the Emerging Technology Department at the Mill to help build a body of augmented reality experiences for Messenger and Instagram using Spark AR. Shown here a small selection in a short edit - a 3 hour edit is available upon request.
Many of these projects showcased in-development features of the Spark AR platform, such as image target tracking for interactive movie posters, as well as AR ads and commerce implementations.
Selected Clients: Taylor Swift, Chanel/Pharrell, Ariana Grande, Loren Grey, Adidas, Louis Vuitton, Netflix: Lady Gaga Five Foot Three, Netflix: Narcos S4, Netflix: Sabrina, Netflix: Fear Street (Lens Studio), Netflix: Prom, Warner Brothers: Justice League, Warner Brothers: Ready Player One, Warner Brothers: Fantastic Beasts 2, HBO: Game of Thrones, HBO: Watchmen, HBO: Raised by Wolves (Spark & Lens), Paramount+, AMC: NOS4A2, Radio Disney, SYFY: Krypton, Chanel, NCAA: March Madness, FIFA: World Cup, BBC: Dr Who, Tate Britain, Refinery 29, Starbucks: Holiday Cups, F8 2018, Instagram, Messenger, Facebook, Project X / Bonfire, Vogue, Coachella (cancelled due to pandemic), Huda, Benefit, Anastasia, MAC Cosmetics.
3D & AR Design,
3D Modeling
UV-Mapping, Texturing & Lighting (baked & real-time)
Rigging, Weight-Mapping, & Animation
Baking & Optimization
2D Animation & Sprite Sheets
LUT creation
AR Composite/Implementation
Visual Programming
Cinema 4D
After Effects
Sheetah
Texture Packer
Image Optim
Blender
Photoshop
Illustrator
Spark AR
Lens Studio
Mill+
2017-2022
Design explorations
Virtual Object - Simple character
Virtual Object - Demo Bot
